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5 Strategies to Market a House with a Dated Kitchen

October 15, 2024

RemodelingKitchen & BathDesign & ArchitectureWorking With BuyersWorking With SellersMarketing

By: Barbara Ballinger

ShareRemodeled kitchens help sell houses faster and for higher prices, but what can be done when the kitchen, the heart of the house, shows its age?

Dated looking kitchen

© Willie B. Thomas / DigitalVision / Getty Images

Key Takeaways:

To compensate for a dated kitchen, there are different strategies you can take:

  • Adjust the price downward to reflect work that needs to be undertaken
  • Have sellers make cosmetic changes to help it look fresher 
  • Compete with up-to-date kitchens by helping buyers envision a major overhaul

Updated, functional kitchens that mirror the best on reality TV shows and hip Instagram posts help listings sell. They’re also among the top interior projects to recover cost at resale, according to the 2022 Remodeling Impact Report by the National Association of REALTORS®. (Download the full reportpdf; a new version is expected next year.)

With competition for listings coming from new construction in many areas, sellers who don’t heed this lesson run the risk of seeing their listing sidelined, says Compass salesperson Jessica Licona. principal and founder of the Licona Team in Austin, Texas.

It’s easy to see why buyers favor houses with spiffy kitchens. Some dread taking on work because of the difficulty of hiring vendors. Increasing costs and possible overruns are another factor as averages climb to almost $80,000 for a mid-range remodel and $159,000 for a high-end change, according to Remodeling magazine’s latest Cost vs. Value report. Chicago-based broker Jennifer Ames, Engel & Volkers, has heard another reason: “Many buyers realized after [COVID-19] that their time is finite, and they don’t want to waste it doing big projects,” she says.

Is the absence of a smashing kitchen a death knell for a sale? No, but your sellers need a smart marketing strategy to compensate. Each of these strategies offers risks and rewards that depend in part on a home’s price point, the sellers’ budget and their interest in making changes. Help your clients decide which is most palatable to close a transaction at the highest price and in the shortest number of days on market.

1. Adjust the price downward.

A lower price will make the sellers’ home more attractive compared to other homes that also aren’t fully updated. Buyers get the benefit of paying less, and then, when they have the funds, they can undertake a kitchen overhaul that reflects their taste. Broker Claire Higgins with Engel & Volkers’ Vero Beach, Fla., office has found that buyers who are most willing now to tackle work are those in their late 20s and early 30s. Many feel lucky to own a home, given still high sales prices, but may be cash strapped to hire help.

Risk. The price may be lowered but still may not be low enough to entice buyers, given concerns about escalating kitchen remodeling costs and anecdotal tales about time overruns and hassles.

Reward. Going lower offers sellers the possibility of a quicker sale and less need to invest more in a home they plan to leave.

2. Provide a floor plan to help buyers visualize changes.

A floor plan gives buyers a realistic vision of how the kitchen could look with updates. Ames says upper-bracket sellers might hire a kitchen designer or architect to measure and draw a new layout, suggest materials and equipment and estimate costs.

Risk. Plans may run several thousand dollars based on design complexity, and some buyers may feel overwhelmed by what’s suggested, spurring them to find a home with a remodeled kitchen.

Reward. Seeing a blueprint helps buyers think outside the box and imagine the kitchen transformed, from lemons to lemonade.

3. Consider the power of staging.

A professional with a keen eye can do wonders, removing furnishings and objects that are too personal, create clutter or make the whole house feel old and tired. Stagers typically try to neutralize rooms, to “remove or camouflage what’s dated and make the best of what sellers have,” says salesperson Jac Smith with Jac Smith Group, Keller Williams Realty St. Petersburg, Fla.

Timing is critical: Staging should be done before a house is photographed. “The first open house is what’s seen online so it should look as perfect as possible when it goes live,” Higgins says.

Who pays varies: Whether it’s the listing agent or the seller, staging is done with the hope the property will be sold for a better price and faster. Many buyers’ agents say staging does have an impact on price. According to National Association of REALTORS® Profile of Home Staging.

  • 20% of buyers’ agents put the price increase at 1%–5%
  • 14% put it at 6%–10%
  • 8% said staging increased the price by 11% or more

In the survey, 34% of buyers’ agents said staging has no impact on price, and 23% said they weren’t sure. (Download the full reportpdf.)

Risk. Staged rooms may become too bland if all color and personalization is removed. It resembles a stage set minus people.

Reward. With colorful flowers, plump cushions, cozy runners, appealing scents, the rooms and house may appeal so much that buyers end up wanting not just the house but the contents.

4. Make cosmetic changes that remove eyesores.

Sellers may not have the dollars needed to remodel a kitchen, but they may be able to afford small changes, says broker Tia Hunnicutt, ABR, SRES, of San Francisco Bay–area Proxima Realty. Tweaks can help transform a space visually and functionally, especially for buyers who aren’t looking at homes at the high end.

It’s key to know what buyers find most appealing in their price range, says Boston North Shore broker Jean-Marie Minton, SRES, Minton Regan Homes with Keller Williams. Ames says sellers can never go wrong with an all-white kitchen. Lighter painted or wood cabinetry trumps dark wood, agrees broker Stafford Manion of St. Louis-based Gladys Manion Real Estate.

Other quick, affordable fixes are newer pulls and handles that turn easily, at least one new appliance with stainless-steel front, new backsplashes or countertops, and coordinated finishes for hardware, lighting and appliances.

The easiest fix is a professional deep cleaning, says Hunnicutt. “Nobody wants to move into someone else’s mess,” she says.

How much to spend should reflect the price of the home and others in the neighborhood, Ames says. “For a $300,000 condo, I would recommend spending $15,000 or 5%,” she says. Another reason to do some work is that many buyers overestimate the cost, she says. “For every project that might cost $1,000, buyers may deduct upwards of $4,000 from their offer price.” 

Risk. Today’s buyers are savvy and know certain tweaks make a room look better but won’t overcome all problems. A new counter won’t compensate for the absence of an island. Some changes may even create new problems. Replacing cabinets may damage flooring; same goes for switching out a counter, which may require a new sink, Ames says. And tweaks won’t overcome an awkward layout, she says.

Reward. Freshly painted walls and new lighting won’t make up for dated appliances but will send a message that the sellers are putting their best foot forward.

5. Go for gold with a full remodel.

This approach works best with higher-end homes since it requires bigger bucks and attention to what’s trending. In Hunnicutt’s area, buyers typically expect fully tiled walls, marble countertops or some comparable material and top appliances. Higgins adds the importance of top cabinetry in a lighter tone and a lighter or white paint palette. In her upscale Austin market, Licona sees more customized kitchens with coffee bars, great hoods, interesting wallpaper in cupboards and on ceilings, undermounted lights in cabinetry and vintage detailing. Expensive transformations take two or more months, depending on the availability of materials and labor and complexity of the job, so planning is critical.

Risk. Anyone who’s undertaken a remodeling project, watched movies such as “The Money Pit” or listened to friends’ stories knows the pitfalls well. Also tastes change and what sellers choose today may not appeal to buyers tomorrow.

Reward. A new, gleaming kitchen that checks homeowners’ most frequent wants—even if not all—will raise the joy factor by giving them a great space for bringing family and friends together.

Accentuate the Positive

At the same time you’re helping sellers overcome an ugly-duckling kitchen, remember that a home’s other features and rooms can play a positive marketing role. Focus on what’s best in the house, says Higgins. It could be a great outdoor space, upgraded primary bathroom or finished basement. Smith stresses the importance of a stellar location, school system and curb appeal. Even ample space or the right number of bedrooms will make a difference for some buyers, Manion says.
 

Barbara Ballinger

Barbara Ballinger

Barbara Ballinger is a freelance writer and the author of several books on real estate, architecture, and remodeling.

Consumer Guide: Buying Your First Home

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NOTE: Consumer guides do not constitute any change in NAR policy. Real estate professionals must ensure they market properties consistent with relevant MLS rules and educate sellers on the choices available.


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Consumer Guide: Buying Your First Homepdf(118.98 KB)


So, you’re ready to find your first home. But where do you begin? And what resources are available to help you? Here’s what you need to know as you embark on your homeownership journey:

Who is considered a first-time homebuyer?

The definition of “first-time homebuyer” might be broader than you think. For example, it can refer to a person who has never owned a home, a person who has not owned a home in the last three years, or a single parent who has only previously owned a home with a spouse. The definition may vary by program, so check here for the Federal Housing Administration’s definition of a first-time homebuyer.

How do I find an agent?

With the cost of housing at an all-time high, agents who are REALTORS® are here to help first-time homebuyers navigate challenges in the market and achieve the dream of homeownership. Agents may offer a wide range of services, such as finding available homes that meet your criteria, accompanying you to showings, negotiating on your behalf, and more. Consider asking prospective agents these ten questions to determine if they are the best fit for your needs.

What is a written buyer agreement?

In many cases the agent you’ve selected will be required to enter into a written buyer agreement with you before you tour a home together. This agreement will outline the services the agent will provide and what they will be paid for those services. These agreements are fully negotiable, and you should feel empowered to advocate for the agreement that meets your needs.

What are my options for securing financing assistance?

First-time homebuyers have multiple options for financing the purchase of their first home. Discuss with your agent the programs that might be available to you, including:

  • Conventional mortgage loans are financed by private lenders, such as banks, credit unions, and mortgage companies. Mortgages typically require a down payment—you can use this tool to find down payment and closing cost assistance programs that you may be eligible for.
  • Federal loan programs are available for eligible buyers through the Federal Housing Administration, Department of Veterans Affairs, and U.S. Department of Agriculture.
  • State-funded grants for first-time homebuyers may be an option depending on your location. Contact your state’s housing financing agency for more information.
  • Local governments or non-profit organizations in your area may have programs available to borrowers that meet specific requirements.

Are there other ways I can lessen my cost burden?

Some sellers may offer to pay certain costs associated with purchasing a home for you, which are called concessions. You can also ask the seller to pay for your agent’s compensation as part of your purchase offer. Both are options that may reduce out-of-pocket and upfront expenses, helping you stretch your budget further. Your agent can advocate for you during purchase negotiations on these and other terms.

What other resources are available?

Agents who are REALTORS® and your state and local REALTOR® Associations can direct you to many other resources. For example, first-time homebuyers should consider homeownership education and counseling services, which provide tools and information to help resolve financial roadblocks, develop a budget, and work on a plan to meet the financial requirements of homeownership. Your agent can refer you to a HUD certified housing counselor.

How do I know what option is best for me?

When you work with an agent who is a REALTOR®, you are working with a professional guided by ethical duties under the REALTOR® Code of Ethics, including the pledge to protect and promote the interests of their clients. Your agent will work with you to weigh your options, answer questions, and develop a strategy you are confident in. You can read more about REALTORS®’ duty to put client interests above their own herepdf.

Practices may vary based on state and local law. Consult your real estate professional and / or consult an attorney for details about state law where you are purchasing a home. Please visit facts.realtor for more information and resources.

4 Hot Kitchen Trends: Mixed Up and Multifunctional

“Functional elegance” is the new mantra in kitchen design.

September 30, 2024

Design & ArchitectureDesign Trends

By: Melissa Dittmann Tracey

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All-white and gray-hued kitchens are fading in popularity. Instead, warmer and darker woods and mixed metals are “creating quiet and understated luxury in the space,” Anna Gibson, owner and chief designer at AKG Design Studio, told the home remodeling site Fixr for its 2024 kitchen trends report.

Fixr surveyed about 70 top interior designers and home staging experts to uncover some of the biggest trends in the kitchen. Here’s what topped designers’ lists:

Mixed Materials

Gold and chrome are coming together—why not?! Incorporating mixed materials can be bold and dramatic—or subtle. Homeowners may opt for contrasting metal finishes or even different countertops, like one material for the outer countertop and another for the island.

“Kitchens are embracing a harmonious blend of classic and contemporary elements, with a focus on functional elegance,” Kerrie Kelly, owner of Kerrie Kelly Design Lab, notes in Fixr’s study. “Matte black fixtures and appliances add a touch of sophistication, while sustainable materials and smart storage solutions cater to the demands of modern lifestyles, creating a space that’s both stylish and efficient.”

Mixed metal kitchen

Photo credit: Hikesterson / Getty Images

Multifunction Islands

Islands have become the centerpiece of the kitchen and are taking on greater roles. Multifunction kitchen islands may incorporate a sink, cooktop, storage and a bar space for homeowners to sit at. Islands also are adding wine racks, a dishwasher and open shelving on the ends for extra storage or decor.

The designs are also morphing, from a long rectangle or boxy square to rounded islands, as they take on more purpose and occupy more space in a kitchen.

Kitchen island

Photo credit: PC Photography / Getty Images

Stone Slab Backsplashes

Backsplashes are reaching new heights and adding a dramatic focal point to the kitchen. Thirty percent of designers surveyed by Fixr called “stone slab backsplashes” the hottest kitchen trend of the year. Besides their bold look, they offer some benefits—they’re easy to clean, durable and heat resistant.

Kitchen backsplash

Photo credit: Drew Hadley / Getty Images

Statement Lighting

The lights continue to be the crown jewel of the kitchen. Dramatic lighting fixtures are being incorporated to draw the eye to the island or dining table.

Kitchen statement lighting

Photo credit: Alvarez / Getty Images

5 Tiresome Kitchen Trends

On the other hand, designers told Fixr the following trends were losing popularity in the kitchen:

  • Gray tones
  • Subway tiles
  • Waterfall counters
  • Open concepts
  • Vintage features

Melissa Dittman Tracey

Melissa Dittmann Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine and editor of the Styled, Staged & Sold blog.

6 Common Furniture Mistakes to Avoid

An interior designer shares the biggest errors young people make when outfitting a home for the first time.

July 15, 2024

Design & ArchitectureDesign Trends

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When decorating a home, poor planning for the size of the space, such as ordering a rug that’s too big or small, is a common mistake. B2C Furniture,(link is external) a sustainable furniture firm, crunched social media data to identify the most common furniture mistakes young adults make when outfitting a home for the first time.

“For a lot of people in their 20s, it’s their first time moving into a new home or a shared space, and they often don’t understand what pieces are necessities and ‘nice-to-haves,’” says Stacey Clarke, general manager of B2C Furniture. “They end up with a cluttered space rather than a practical one.”

Mirror in living room
Photo credit: Mtlapcevic / Getty Images

Here are some furniture mistakes to avoid.

1. Poor space planning

“One of the biggest no-no’s is blocking doorways in any room,” Clarke says. “You need good access for your doors to open completely, as this will open up the space and make your room appear bigger. For the bedroom, consider whether side tables would be practical, as you won’t always have space. In the living room and dining room, ensure that you can get easy access to the windows and that you’re not blocking your TV and entranceways. Plan around your necessities and then add on from there if the space allows it.” She adds that multifunctional pieces can last through different phases of life.

2. Choosing the wrong rugs 

A well-placed, thoughtfully chosen rug is as important to the overall look and feel of a space as any piece of furniture. But too often, homeowners opt for the wrong size, Clarke says. “This comes from not understanding the measurements of a room, as a correct rug size can amplify the space. You should always have your rug sit underneath your sofa—about 30% to 40% in—and have the legs of the sofa sit on top. This will open the space and accentuate the size of your living room. The same goes for the foot of your bed frame if opting for a rug in the bedroom.”

As a general rule: Ensure the rug is wider than the sofa. Rugs that are narrower can throw off the proportions of the room and tend to sit awkwardly with the furniture. 

“You want your rug to sit comfortably within the room but not dominate and cover it wall to wall,” Clarke says. “Measure your room closely and aim to leave breathing space all around.” She also recommends using masking tape to mark up the size of the furniture pieces and the layout before committing.

Listen to “Real Estate Today” to hear Melissa Dittmann Tracey give advice about choosing the right rug for your space on the “Hot or Not?” segment.https://play.libsyn.com/embed/episode/id/32217487/height/192/theme/modern/size/large/thumbnail/yes/custom-color/004282/time-start/00:22:35/playlist-height/200/direction/backward/hid-subscribe/yes/hide-share/yes/download/yes/font-color/FFFFFF

3. Buying furniture with no support

Opting for pieces with no support or a lack of structure—thin arms, for example—is another common furniture mistake, Clarke says. “This comes down to knowledge and experience; take the time to verse yourself with the array of materials available in the market,” Clarke adds. “While it’s tempting to buy budget furniture items that are often considered trendy and affordable, these are generally made from poor materials and likely will not last long.”

Understanding the difference between materials like wood and chipboard or MDF (Medium Density Fiberboard) is key, Clarke says. “Where wood or timber is a more durable piece of material, chipboard and MDF are made of sawdust or excess from the wood, engineered together to make a plank,” she explains. “These typically have a very short lifespan, so avoid furniture made out of these, particularly in bed frames. The joinery for these materials doesn’t hold its integrity, as it can often pull apart, making it harder to screw in or re-screw into the joints. So, you’ll need to invest in a new piece if you ever move.”

4. Choosing furniture that doesn’t match your lifestyle

Avoid buying into trends and “getting caught up in the ‘Instagram-worthy house’ that looks beautiful but isn’t very practical,” Clarke says. “Furniture is an investment, and it’s important to choose materials that are durable and can last through the years.”

For example, if you’re considering having a family, you may want to avoid light-colored fabrics that children can get messy, Clarke says. Also, if you have a pet, consider rugs with materials that are easy to clean and resistant to scratching. “Don’t skip out on reading the product description or fine print, as most good furniture companies will always have information about the materials, where the products are from and the care instructions,” she says. “They even go as far as having specific product categories geared towards pet-friendly rugs.”

5. Not seeing your furniture in-person

With the convenience of online shopping, failing to check the quality of your furniture can lead to easy mistakes when it comes to sizing or materials. “Often, we opt for the easy option, which is to go online,” Clarke says. “There’s nothing wrong with that. But make sure that you’re knowledgeable and well-versed on the materials, and ask the right questions.”

Measure your space first. Double-check the dimensions of the furniture to ensure it fits your space.

“Make sure that the furniture company you shop from has an easy return policy, especially when purchasing online,” Clarke says. “Also, look into the company’s warranty policy and when you can expect to get the delivery. You don’t want something to arrive in three months when you need the couch now. Typically, items from traditional furniture stores are made to order with six-to-12-month or six-to-nine-month wait times.”

6. Rushing purchase decisions

“The excitement of moving into a new home and having their own space to decorate makes young people more prone to this mistake,” Clarke says. Don’t overlook the general requirements and practicality of the living area. “Take the time to think about the use of each room,” she says.

Clarke advises starting with the fundamentals first and then building from there. For instance, functional pieces are items like the bed and sofa. “These are also your bigger pieces, so they’re going to be harder to maneuver around than the smaller items, like a side table, that might be just ‘nice-to-haves,’” she says.

Also, opt for a classic color palette to preserve the longevity of the furniture pieces you choose. “Wood or natural timbers are timeless, as they last through all trends, but also easy to mix in with other trends,” she says. “This is crucial because if there’s something else that is in style in a few months or a year’s time, you can easily adapt your styling with smaller pieces, like cushions, throws and homewares, rather than having to swap out your big functional furniture piece.”

7 Hot Home Styles This Summer

June 26, 2024

Residential Real EstateDesign Trends

By: Melissa Dittmann Tracey

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ShareFrom “Japandi” to “kid zones,” find out what’s generating the latest buzz in home design.

"Japandi"-style living room
© onurdongel – E+/Getty Images

Home designs are becoming a mishmash of many styles. On one end, there’s calming, Zen-like retreats in softer color palettes, while on the other end, it’s all about dark and moody colors that are bold and memorable.

Home remodeling site Houzz identified the top emerging home design trends(link is external) seeing an uptick in attention this summer based on surveys of homeowners, designers and contractors.

  1. Organic modern styles. “Organic modern design elements form a balanced mix of sleek lines and crisp white or neutral-colored surfaces, contrasted with natural forms and materials,” Houzz notes in its trend report. For example, Houzz reports that online searches have more than tripled year-over-year for “organic modern bedrooms.” Also, over the past year, “organic modern” searches for dining rooms, kitchens, bathrooms and living rooms also are rising significantly.
  2. Dark and moody colors. While some styles are getting more muted, others are getting bolder. Searches for “moody living rooms” and “moody kitchens” have doubled compared to a year ago, according to Houzz.  Also, searches for “dark ceiling” styles are up 60% compared to a year ago. The darker tones are in sharp contrast to the bright whites and light grays that have been dominating interiors in recent years. “We see designers on Houzz use dark and moody colors to help make spaces feel cozy and intimate, or bold and dramatic,” the study notes. For example, designers are layering in rich browns and deep reds for a “moody bedroom.”
  3. Reading rooms. “Dark academia” is a scholarly subculture style devoted to reading, writing and learning. It was a popular look in fashion and has now entered the home. Houzz reports that searches for “dark academia” home styles tripled in the first quarter of this year compared to a year earlier. For example, online searches are soaring for the British style “snug” as homeowners look to wall off a cozy area for reading or solitary relaxation. Searches also are rising for terms like “library wall,” “reading corner” and “book nook.”
  4. “Japandi” style. Japanese design is inspiring more home interiors, borrowing from its signatures of simplicity, natural elements and harmonious living spaces. “Japandi” is a term that relates to a hybrid design style of Japanese minimalism with Scandinavian functionality, Houzz notes. Online searches are growing for Japandi kitchens, bedrooms and bathrooms. Also, design aesthetics like “wabi-sabi” and “Zen garden” also are seeing an uptick in online searches, researchers note.
  5. Wellness. Wellness continues to be a top focus in home interiors, with “cold plunge,” “indoor saunas,” “home spas” and “backyard saunas” all gaining more attention from remodelers. Homeowners also want their renovations to bring in more natural light, such as with large windows and skylights, Houzz’s report notes.
  6. Leisure spaces. Hangout spaces are trendy: For example, online searches for “listening rooms” have more than doubled. Also, “living room pianos” are trending, another sign of a stronger desire for specialized areas to enjoy music within the home. Outdoor leisure activities also are gaining popularity, with searches for “bocce court” up 23% and indoor recreational spaces, such as a “bowling alley” and “game room,” up 18% and 16%, respectively.
  7. Kid zones. Along with a growing desire for leisure spaces, areas in the home specially designed for children are growing in popularity. For example, “race car beds,” “Jack-and-Jill bathrooms,” “teen lounge” and “kids’ gaming bedroom” are all seeing an uptick in online searches, according to Houzz’s report.

Melissa Dittman Tracey

Melissa Dittmann Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called “Hot or Not?(link is external)” in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.

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Home Stager Reveals 4 Hot Trends for 2024

Say goodbye to the ordinary as home design moves toward the extraordinary with an extra-personalized aesthetic.

January 15, 2024

StagingDesign & ArchitectureDesign Trends

By: Krisztina Bell

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Homes today fulfill a lot more purposes, providing comfort, wellness and an eco-friendly and personalized space—all in a technological way. Home layouts are being reconfigured, too. Dining rooms have become nearly extinct, living spaces are being designed for flexibility, and wellness rooms are channeling more positive vibes.

Homes have been mostly dressed in white, contemporary designs with simplified living spaces. Nowadays, that crisp, neutral canvas is getting decorated with dramatic color, unexpected art, textured furniture and eclectic decor. Further, the expanding kitchen island has become the new dining room, and exterior spaces have become popular hangouts by the firepit or while playing a game of cornhole.

Here are some of the hottest trends to watch in 2024.

Functional Outdoor Spaces

Functional exterior living spaces are growing more important and have become a valuable add-on to any home. Who doesn’t desire an at-home retreat filled with sensory gardens, lounging areas, a full kitchen and bar, outdoor TV and sustainable furnishings? It’s all about finding solitude and peace to create that “vacation at home” space.

Outside shot
Photo credit: Brizmaker / Getty Images

Plus, as windows get larger and larger, the views of the greenery outdoors are beckoning for more attention.

Greenery
Photo credit: Brizmaker / Getty Images

Mixed Metals

Forget matching: Mixing metal finishes remains on-trend. Metals are not just being reserved for the faucets and cabinet pulls but are being incorporated throughout the home. Warm metals like brass, and cool metals like chrome, are being mixed together to add visual interest and create depth in a room.

That said, expect over the years ahead for warm metals to slowly get pushed out more and more as a renewed focus on silvery hues pushes forward as an environmentally conscious choice. 

Mixed metals
Photo credit: Krisztina Bell, No Vacancy Home Staging
Mixed metals
Photo credit: Krisztina Bell, No Vacancy Home Staging
Mixed metals
Photo credit: Krisztina Bell, No Vacancy Home Staging

Maximalism & Personality

Consumers are showing a desire for color-drenching, rich textures and geometric patterns. Maximalism and personalization get extreme as more homeowners look to break the cookie-cutter layouts and venture into more expressive design.

This will be the year of “if you can dream it, go ahead and do it.” Designers and artists will push decorative accents in more adventurous ways. An entire space may look more like a work of art.

Art
Photo credit: 2023 Southeastern Designer Showhouse & Gardens, Atlanta / Krisztina Bell, No Vacancy Home Staging
Art
Photo credit: 2023 Southeastern Designer Showhouse & Gardens, Atlanta / Krisztina Bell, No Vacancy Home Staging

Eco- and Tech-Friendly

Sustainability is a way of life as we seek to live better and healthier lives. Smart homes with energy-efficient lighting, low-volatile paints, reclaimed eco-friendly furnishings and voice-controlled home devices throughout are in right now. The possibility of AI-powered home assistants is the wave of the future as eco- and tech-friendly pieces coexist.

Tech
Photo credit: Andresr / Getty Images

Homes are no longer about looking pristine but feeling cozy and catering to people’s aesthetic and emotional needs. Designers are embracing a powerful trio: nature, serenity and comforting design, as well as modern technology. They’re breaking away from tradition and moving into a forward-thinking adventure of unconventional design trends that are elevating the “art” of the home.

Krisztina Bell

Krisztina Bell

Krisztina Bell is an Atlanta-based home stager and vacant home staging expert.

Colors to Avoid When Selling a Home

Adding color is a hot trend in home design lately, but be careful which color you choose.

March 4, 2024

StagingDesign & ArchitectureDesign Trends

By: Melissa Dittmann Tracey

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There’s a reason why home stagers prefer white or neutral colors when preparing a home for the market. Some colors can be distracting and a turn-off to home buyers. 

Colors to Avoid
Photo credit: Archideaphoto / Getty Images

Rethink a red-painted living room or dining area; red is the most off-putting color, according to a survey of home staging and design professionals conducted by the home remodeling site Fixr.com.(link is external) “Red is an extremely strong color and may not be to everybody’s taste,” the study notes.

Fixr’s Paint & Color Trends 2024 report flags the following as the most off-putting colors to home buyers:

  • Red: 53%
  • Lime green: 53%
  • Bright yellow: 40%
  • Mustard yellow: 19%
  • Pink: 10%
  • Turquoise: 9%

Instead of splashing interiors in bright hues, home stagers and designers say they like to use color strategically to warm up a space and even make it appear more spacious.

For example, 61% of experts recommend using warm neutrals—like beiges and whites—to help make small spaces appear larger. “Warm neutrals can reflect light and visually recede, and their calmness can make a space feel less overwhelming,” the study notes. White was a favorite among home stagers in making spaces seem more spacious and giving the illusion of higher and wider ceilings.

“When selling a house, paint and color trends need to be used in a softened way,” Birgit Anich of BA Staging & Interiors said in the Fixr study. The latest trends may call for attention-getting colors, but Anich warns that “a trend today is not necessarily the trend that buyers are yet ready to embrace. They need to have certain exposure to a new trend before they fall in love with the new trend. While these trends are great for interior design, they need to be used in a more moderate way when selling a property.”

Melissa Dittman Tracey

Melissa Dittmann Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called “Hot or Not?(link is external)” in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.

Younger Buyers Want Baby Boomers to Update Their Homes

January 31, 2024

Residential Real EstateDesign & Architecture

By: Melissa Dittmann Tracey

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ShareMillennials are worried they’ll inherit properties in need of major renovations and repairs, which could further hamper affordability, a new survey shows.

Outdated kitchen
© Kim Sayer – OJO Images/Getty Images

Young move-up home buyers are growing increasingly worried that baby boomers, many of whom are staying put in their current home, won’t update their properties and will pass down costly renovations and repairs to the next generation of owners, according to a new study(link is external) from Morning Consult and Leaf Home, a national home improvement company.

Many baby boomers are choosing not to downsize, with 68% saying they’ve lived in their homes for 30 years or more, the study shows. Many in that group admit they’ve never done renovations or replaced major appliances—and they don’t have any plans to, either.

Aging homes chart
Source: “2024 Generational Divide in Homeownership Report,” Leaf Home/Morning Consult

Researchers say this could become a nightmare scenario for millennials, who may inherit or purchase these “time capsule” homes. Younger buyers’ budgets already are stretched thin by high home prices and mortgage rates. It’s difficult for many to add pricey renovations to their homebuying budget.

“The housing market is caught in a generational tug-of-war,” says Leaf Home CEO Jon Bostock. “Boomers will soon face aging-in-place hurdles, while millennials will face the surprise of homes in need of major updates. With an aging and ignored inventory of homes available in the next decade, we may see a crisis that will overwhelm the home improvement industry and strain the budgets of inheriting millennials, impacting the housing market.”

Taking More Than Their Fair Share?

Empty-nesters own twice as many large homes as millennials with children, 28% versus 14%, respectively, according to a new study from Redfin. But many young families need extra space: Millennials with children comprise about a quarter of three-bedroom-plus rentals in the U.S.—the largest share compared to any other generation.

Some millennials are waiting out the housing market for more larger homes that can accommodate their growing families. Ten percent of millennials say baby boomers are staying in their homes too long and should free up housing for them, the Morning Consult and Leaf Home survey finds.

But baby boomers, like many other homeowners, have little incentive to sell. Some may not want to give up the ultra-low mortgage rate they got in recent years while others own their home outright and are sitting on record amounts of equity.

Housing Experts: Crisis Looming

The aging housing stock in America is an issue that experts have been flagging for years. Economists are concerned about the impact aging homes could have on a housing market already struggling with a historic inventory shortage.The median age of an owner-occupied house is 40 years old, according to the American Community Survey. Slightly less than half of the owner-occupied homes were built prior to 1980; about 35% were built prior to 1970. As homes age, their components need to be replaced or repaired to keep them sellable. `A bloated, aging inventory of neglected homes could be the next big headache for the housing market, researchers warn.

Melissa Dittman Tracey

Melissa Dittmann Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called “Hot or Not?(link is external)” in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.

Real Estate and Design Trends to Watch in 2024

December 18, 2023

Design & ArchitectureDesign Trends

By: Barbara Ballinger

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ShareFrom ecosystem conservation to “new” darker neutrals in exterior paint, we look at the trends set to take hold in the industry next year.

Photo of a modern, energy-efficient home in new neighborhood

Three Key Takeaways

  • Advise buyers that nobody should copy trends for their popularity since they change over time; a better approach is to seek joy.
  • Aging boomers have more options to choose among, from staying put with features that aid safety to going to a facility with specialized care.
  • Landscapes that conserve nature and shelter pollinators and wildlife are designed for private backyards and shared communities.

Staying abreast of what’s new and innovative in design and real estate is important, not to be trendy but to learn about innovative materials, systems and products to live more sustainably and benefit the planet. Also, new uses for rooms can maximize square footage and our surroundings to add joy to our lives. The following 10 trends are worth considering since they can positively influence whether homeowners reside in single- or multifamily housing.

Homeowners Are More Apt to Stay Put

With interest rates for a 30-year fixed mortgage still high, home prices holding steady and inventory still low, many homeowners plan to stay put, optimizing or expanding their existing square footage. Laurel Vernazza, Home Design Expert at The Plan Collection— Scarsdale, N.Y.-based company that sells pre-drawn plans—says that for those with no plans to move, the wish list includes:

  • Sustainable features
  • Accessory dwelling units as zoning laws change
  • Pickleball courts
  • Remodeled basements with saunas
  • Media centers and game rooms
  • Home offices as working from home continues
  • Outdoor space, not just at ground level but above as well
  • AI-driven technology to make homes easier to use and more energy-efficient

Why now? Homeowners want to be active but decrease maintenance and energy consumption. They favor sustainable materials sourced locally to pare carbon footprints and support local businesses, which is especially true for millennials and Generation Z. Many materials reflect better waterproofing, and garages may have room for battery back-up systems if power goes out, says architect Jonathan Boriack, AIA, LEED AP, principal with KTGY in Oakland, Calif.

Specialized Needs for an Aging Population

Architectural firms like The Architectural Team (TAT) outside Boston are designing facilities for specialized needs, such as The Cordwainer, which will have private and double rooms and a host of amenities including a two-story atrium, performance center, game room to stimulate the brain, and memory care garden. The bedrooms will be divided between two neighborhoods so residents can safely wander, says TAT architect Anthony Vivirito. Also critical is light to help with circadian rhythms and mood. “Biophilic elements and the focus on unique spaces for invigorating activities and entertainment required stepping away from traditional practices,” says Tamilyn Liesenfeld, president and CEO at Anthemion Senior Lifestyles, which owns and operates The Cordwainer in Norwell, Mass.

man tending to a raised garden bed outside a multifamily community

Why now? With aging boomers numbering 76.4 million, more attention is paid to their housing needs when they can’t stay at home, which includes many of the estimated 6.7 million who have Alzheimer’s disease.

Smaller Single-Family Homes and More Townhomes

Variety is the spice of homebuilding. Currently, homes are shrinking in size(link is external), with the median for single-family houses at 2,261 square feet and the mean square footage of new single-family homes down to 2,469, according to the National Association of Home Builders. One of the most popular styles is the ranch house. The style also offers the flexibility to be opened up indoors and to the outdoors, according to Vernazza. Attached townhomes and stacked flats have gained popularity due to the need for smaller square footage in dense sites, says Boriack.

Why now? The main reasons(link is external) for smaller single-family homes are high mortgage rates and lifestyle changes that favor fewer bedrooms. As far as townhomes and stacked flats are concerened, the economics of for-sale property works with current market finances more for developers than rentals do. Land shortages make attached and stacked units smart choices.

Bigger Apartments

At the same time that single-family homes are shrinking, apartments are increasing from an average of 870 square feet before the pandemic to closer to 1,000 square feet, says architect Sean M. Stadler, FAIA, LEED AP, a managing principal with WDG Architecture’s Washington, D.C. office.

Why now? Many renters want more space to work from home and favor more bedrooms, if they can afford, Stadler says.

Homeowners Want Sustainable Energy Use

Sustainability isn’t going anywhere. In fact, it’s growing in popularity, and received a boost in January 2023, when the Department of Energy(link is external) announced federally backed incentives to help builders make DOE-certified Zero Energy Ready Homes their standard. An example of a builder focused on both energy efficiency and lower construction waste is Netze Homes, based outside Dallas, which uses steel that it recycles from cars. It claims its houses are 20 times stronger than those built from wood. Since the frame is built in a factory to exacting specifications, the homes are tighter and the resulting lower air exchange makes them more efficient.

Multifamily modular stacked building

Why now? Sustainable homes do a better job of withstanding extreme weather, are fire-resistant, and curb termite damage, wood rot and mold. Energy-efficient homes help residents save up to 35% on their electric bills and cut 40% of waste since the frame is formed in a factory. These homes have lowered carbon emissions by 50% against the industry average, proponents say.

Luxury Spec Building Demand is on the Rise

The demand for spec luxury houses and townhomes continues, particularly in South Florida, according to J.C. de Ona, president of the southeast division of Centennial Bank. Waterfront sites are particularly desirable. “Some demand may have softened so that there now may be 10 to 20 buyers rather than 100 at a house, but it’s still strong and prices remain up,” he says. Favored features include a modern design with flat roofs, wood detailing, a pool, an open plan and beautiful kitchens, he says.

Why now? After slowing from 2012 to 2014, spec building has picked up, due to an uptick in migration. Jose R. Boschetti Jr., managing partner of The Boschetti Group in South Miami, Fla., also sees demand from buyers wanting a minimalistic design and maintenance-free living with artificial turf, porcelain floors, smart features and pools in close proximity to the house to maximize indoor/outdoor connection.

An Abundance of Multifamily Amenities in Small Buildings

People are still looking for features in smaller buildings, says architect Joshua Zinder of Joshua Zinder Architecture + Design in Princeton, N.J. His four-story, six-unit, mixed-income building, Nelson Glass House, reflects the trend of “amenity creep” that has “percolated down to smaller buildings,” he says. Units have terraces, shared parking, bike storage, “Zoom rooms” for online meetings and a ground-level coffee shop. “Having just a good location doesn’t cut it anymore,” he says. Other popular amenities, he says, are a grocery store, pet trail, package center, and lounge and lobby for interaction—sometimes with classes—and electric vehicle charging stations.

Aerial view of a multifamily complex with playground, field and community center

Some buildings use amenities like EV stations to add revenue, according to Swtch Energy, an EV charging solutions provider that works with multi-tenant properties. Many buildings add programming through a property management company like FirstService Residential, says Katie Ward, the company’s regional president for Texas. The trend has evolved that property management doesn’t just plan space but creates a culture to tailor connections to needs through events, she says.

Why now? Amenities allow smaller buildings to compete with bigger ones, retain residents and attract newcomers, says Stadler. One challenge is having amenities that are appealing when a building opens, since the timeline for delivery may be five years.

A Continued Focus on the Kitchen

The kitchen remains the heart of the house with old trends in force along with new ones gaining traction, says designer Mick De Giulio of de Giulio Kitchen Design outside Chicago. Induction cooktops continue to increase in number, in part because new homebuilding regulations in certain municipalities require phasing out gas ranges for safety and sustainability, according to The Plan Collection.

De Giulio says an organized, walk-in pantry; more light through big windows or LEDs in warmer colors; artisan and hand-crafted features such as hand-scraped wenge wood; and a mix of materials like German silver, stainless with special finishes, and bronze are popular, as well as the island.

Modern kitchen with light cabinetry and deep red accents, table instead of island in the center

Why now? In most cases, the kitchen is one of the most used, most seen rooms in a home. People are still eager to congregate in the kitchen, and within the space, certain trends stand out. A kitchen redo makes sense since, if it’s done well, it can last 30 years, though appliances may need to be replaced along the way, De Giulio says.

Natural, Native Landscaping as a Priority

Whether in communities or private backyards, homeowners want to conserve ecosystems. In smaller communities, even in urban settings, variations of the conservation community or “agrihood,” like Pendergrast Farm in Atlanta, are emerging. The 20 energy-efficient, solar panel–ready homes, wired for EV charging stations, will have a Home Energy Rating System rating of 50 that will use 50 percent less energy than comparable new homes. Seventy percent of its land will be preserved for woods and a working farm.

A large, two-story home surrounded by lush, natural landscape

In private backyards, “rewilding” uses native plants to create habitat. Hillary Peters with Mariani Landscape in Lake Bluff, Ill., says this trend is popular among clients who are interested in restoring ecosystems and biodiversity. By bringing native plants to a landscape, homeowners can create a space that meets needs and supports wildlife.

Why now? Such communities bring together features that reflect homeowner interest in conservation, and the scarcity of land makes this viable. Likewise, homeowners are aware of their impact on their environment and the need to protect wildlife. Any little bit helps, Peters says—installing a birdhouse or water feature or using native plants and grasses makes a difference.. She advises against cultivars, which do not always serve pollinators.

“New” Neutrals for the Exterior

Neutral colors are more popular, says residential and commercial color consultant Amy Wax in Montclair, N.J. “They are a safe choice, offer the opportunity to decorate a home with more emphasis on landscaping, give homeowners the chance to market their home without having to repaint and are not the subdued hues of the past,” she says. Many neutrals are even darker, such as midnight blue, charcoal gray and true black for drama.

Photo of the exterior of a two-story home in slate gray

Why now? Dark exterior accents express confidence with a bold street presence. Adding a periwinkle blue front door or taxicab yellow or hot pink accent is fair game. Durability should be weighed since darker colors may fade, so it’s best to apply paint with a subtle sheen to protect surfaces.

Barbara Ballinger

Barbara Ballinger

Barbara Ballinger is a freelance writer and the author of several books on real estate, architecture, and remodeling.

Why FSBOs Say They Regret Not Using a Real Estate Agent

December 5, 2023

Working With SellersWorking With FSBOsResidential Real Estate

By: Melissa Dittmann Tracey

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ShareHome sellers reveal why they decided to bypass professional representation—and the mistakes they made without a trusted adviser.

For Sale sign in front of house
© valentinrussanov – iStock/Getty Images Plus

Homeowners who decline to use a real estate agent to sell their property are twice as likely to say they weren’t satisfied with the selling experience, according to a new survey from Clever Real Estate(link is external) of 1,000 home sellers in 2022 and 2023. Survey respondents say they realize they likely made less money on their home sale and faced more stress by not having a professional representative.

Those who didn’t use a real estate agent said before their transaction that they think pros are overpaid for what they do and are not more knowledgeable about the homeselling process than the average seller. However, when these respondents reflected on their experience after the transaction, they admitted that they made some mistakes without the help of a pro.

More than a third of non-agent sellers, such as FSBOs or those selling to an iBuyer, said the process was more difficult than they expected. What’s more, these sellers admitted:

  • Buyers distrusted them because they didn’t have an agent (43%).
  • They struggled to understand their contract (40%).
  • They made legal mistakes because they didn’t use an agent (36%).

The survey also found other consequences of going it alone as a seller:

  • Lower sales price: Homeowners who sold without a real estate agent are three times more likely to say they lost money on their home sale. The Clever Real Estate survey found that those who sold their home with an agent tended to earn $46,603 more in average profits than those who sold without an agent in 2022 and 2023. About half of unrepresented sellers say they wish they had priced their home differently, and nearly half now believe their home would have sold for more if they would have used an agent.
  • Longer selling process: Home sellers without an agent are nearly twice as likely to say they didn’t accept an offer for at least three months; 53% of sellers who used an agent say they accepted an offer within a month of listing their home. Ironically, many homeowners who didn’t use an agent said the primary reason for going it alone was to sell faster.
  • More stress: Half of home sellers who did not use an agent admit to crying at some point in the process. Fifty-two percent of unrepresented home sellers said they felt overwhelmed by the entire sales process. On the flip side, homeowners who hired an agent were more likely to say they felt good about their sale and expressed less stress.

To be fair, home sellers who used an agent also had some gripes about their experience, albeit much fewer. But those who were unhappy with their agent experience expressed feelings like their agent was only looking to make a sale and didn’t care about their interests, their agent “annoyed” them, or they thought the agent pressured them into decisions, the survey found. That said, 77% of respondents who used an agent say they were satisfied, and 72% say they would use their agent again.

Even as the vast majority of home searches start online, most consumers still use real estate agents to buy or sell a home. Indeed, the National Association of REALTORS®’ 2023 Profile of Home Buyers and Sellers found that 89% of buyers and sellers in the last year used a real estate agent, up from the previous year.

Only 7% of homeowners sold as a FSBO over the last year—which matches the all-time low recorded in 2021, according to NAR data. FSBOs continue to not fare as well in the market as professionally represented homes: FSBOs sold at a median price of $310,000 in the last year, compared to $405,000 for listed homes, NAR’s data shows.

“Having a REALTOR® help you navigate the homebuying and selling process provides peace of mind, especially in a challenging market with high prices, elevated mortgage rates and limited inventory,” says NAR President Tracy Kasper.

Melissa Tracey

Melissa Dittmann Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called “Hot or Not?(link is external)” in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.